Charity fundraising trends in 2025

The charity fundraising landscape for 2025 is marked by several evolving trends. Key challenges include the potential reduction in government funding, which may affect charities relying on public sector support.

However, the sector is also embracing technological advancements, such as artificial intelligence, which can enhance fundraising efforts and streamline donor engagement. Charities are focusing on diversifying their income streams, including more personalised approaches to donor relations, and increasing transparency to rebuild trust with the public.

The Charity Excellence Framework has also issued an article detailing the fundraising trends and risks to be expected in 2025 these include:

• International aid cuts: The US, as the largest aid funder, has significantly reduced aid, including withdrawing from the WHO, worsening global health challenges like HIV/AIDS and Malaria. The UK has also cut its aid budget significantly, further impacting international development charities.
• Charity funding cuts: Cuts to public sector grants and contracts are continuing, similar to 2023, which severely impacted fundraising resilience.
• Rising demand and costs: Economic challenges and potential government budget cuts could drive higher demand for charity services, exacerbating the situation.
• Global economic risks: US trade tariffs and potential global economic instability pose additional risks to charity funding.

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