New Forest

16/10/2018

Legacy Trends

Legacies should be an added bonus for you and your charity but with funding as it is now, in some sectors charities are finding that they need a minimum top up of legacies to be able to provide the service that the users deserve. Currently only 6.1% of the population leave a bequest in their Will to a charity, showing that this is not always a reliable area of funding for charities.

The typical profile of a legator is:

  • Female
  • Aged 77 when writing Will
  • Dies when she is 85
  • Lives in the South of England
  • Has 3 bequests in the Will

Care should be taken if you are planning to segment your donor database based on this β€˜average’ as it is not the same for all donors. It can be seen that age makes a difference to what type of charities are named in bequests and even now that people tend to have more iterations of the their Wills if a charity is named in the original version it tends to remain throughout the following revisions.

When promoting legacy donations we would suggest the following actions:

  • Ensure that you are able to answer all questions put to you from your donors to offer reassurance
  • Have a legacy page on your website detailing what donors need to do to leave legacy donations
  • Use free resources such as Charity Choice to promote your charity and make it easy for people to Pledge or arrange a Codicil to their Will
  • Communicate with your donor and prospective donor base more

For further information on Legacies, please contact Michaela Johns on 023 8046 1256.

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