Fundraising income outlook

Despite economic challenges, the Charity Pulse Report from events platform Enthuse estimates that 60% of charities remain optimistic about fundraising prospects in 2025. Growth is expected in corporate giving, individual donations and legacy giving, driven by renewed public engagement and strategic campaigns.

Charities are leveraging digital platforms and storytelling to connect with donors and demonstrate impact. However, competition for funds remains intense, and organisations must differentiate themselves through transparency and innovation. Building long-term donor relationships and investing in fundraising capacity will be key to sustaining income. The outlook suggests cautious optimism, with opportunities for growth amid ongoing financial pressures.

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If you have any questions, then please feel free to get in touch with Michaela Johns on 023 8046 1256 or email Michaela Johns.