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Client wins, results and longevity are the most likely reasons for businesses in the South to celebrate, forum members decide

New contract wins, outstanding results and significant anniversaries are the most likely triggers for small and medium-sized businesses in the South to celebrate their success, members of a regional business forum agreed at their most recent meeting,

Business owners from across the region who gathered at Eastleigh FC for the Business Owners’ Forum Group identified those reasons when asked to discuss their top three things that SMEs should celebrate in business.

The group’s consensus was that most firms do not do enough to mark their successes and to use those milestones as launchpads for future success.

The Forum was led by Michaela Johns, a Director at leading Southampton-based accountancy practice HWB, who said: “Running a business can sometimes be like a game of snakes and ladders, so when we are winning we should rightly celebrate it. Achievements and milestones make important yardsticks in the journey of any SME.

“In my experience, I have found that communicating these achievements both internally and externally is a great way of motivating employees, promoting teamwork and setting future goals, as well as helping to create a bigger profile. It is building these strong foundations that is so critical to the growth of any SME.”

The group meets every other month and is open to business owners from across Hampshire, Dorset, Wiltshire and West Sussex.

To become a member, contact Michaela at

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